We’ve been told time and time again that marketing data analytics are essential for effective content marketing. While most acknowledge its importance, many are still struggling to make effective use of their data.
The Coronavirus impact to B2B organizations is still changing and evolving daily. In the middle of the confusion, governments and big businesses around the globe are seeking to alleviate the hardships some businesses are facing as a result of the COVID-19 pandemic.
COVID-19 has us distancing ourselves from our families, friends, colleagues, and customers. Instead of making time to visit them in person, we’re relying more and more on video conferencing keep in touch. There are many platforms to choose from. There’s FaceTime, Microsoft Teams, Skype, and Slack. But the one that has taken the world by storm, is Zoom.
The industrial B2B world is evolving rapidly. Current market dynamics are leading to increased merger and acquisition activity with large corporations. A recent report from Thomson Reuters indicated that global manufacturing M&A totaled over $92 billion in 2019. With organizations looking for opportunities to scale in saturated markets, coupled with the number of legacy industrial businesses that cannot keep up with changing dynamics, the opportunities for mergers and acquisitions are plentiful.
For industrial B2B companies, COVID 19 has forced individuals to completely rethink the way they work and sell. Sales teams are now finding themselves trying to manage pipeline, make sales calls, close deals, and manage sales management processes from their home office. On top of that, many of these individuals may have limited experience working from home.
A Beginner’s Guide to Sales Enablement
Sales enablement is a powerful concept that helps drive sales success. However, many industrial B2B businesses that are trying to understand the concept are left wondering - "what is sales enablement"?