Mergers and Acquisitions: How Sales Enablement Can Support Results

Posted by Dave Karr on Apr 1, 2020 1:22:15 PM

The industrial B2B world is evolving rapidly. Current market dynamics are leading to increased merger and acquisition activity with large corporations. A recent report from Thomson Reuters indicated that global manufacturing M&A totaled over $92 billion in 2019.  With organizations looking for opportunities to scale in saturated markets, coupled with the number of legacy industrial businesses that cannot keep up with changing dynamics, the opportunities for mergers and acquisitions are plentiful. 

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Topics: Sales enablement, industrial marketing, b2b marketing, sales technology, mergers, acquisitions

What is Sales Enablement - A Beginner's Guide

Posted by Dave Karr on Mar 20, 2020 3:49:04 PM
 
A Beginner’s Guide to Sales Enablement

Sales enablement is a powerful concept that helps drive sales success. However, many industrial B2B businesses that are trying to understand the concept are left wondering - "what is sales enablement"?

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Topics: Sales enablement, industrial marketing, b2b marketing, sales technology, martech, content management, industrial sales

5 Ways to Get More Value from CRM

Posted by Dave Karr on Feb 4, 2020 5:30:00 AM

For B2B industrial businesses, CRM systems are no longer a “nice to have” option. They are now the centerpiece for effectively executing a winning digital sales and marketing strategy. However, with industrial businesses historically being laggards on digitalization, CRM implementations many times end up with low utilization rates, frustrated sales teams, and relatively poor ROI. In this whitepaper, we will focus on 5 key concepts you can apply to get more value from your CRM platform and improve the ROI from your implementation.

Getting more Value from CRM
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Topics: Sales enablement, industrial marketing, b2b marketing, martech, industrial sales

Part 3: The Future of Sales & Marketing for IoT and Industry 4.0

Posted by Dave Karr on Jan 24, 2020 8:50:18 AM

The rapid expansion of IoT and Industry 4.0 Solutions has created exciting opportunities for B2B companies to develop nontraditional business models that address new and previously untouched markets. Although this paradigm shift presents many great opportunities for growth, sales and marketing leaders are experiencing significant challenges in implementing strategies to effectively drive the sale of IoT-based solutions.

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Topics: Sales enablement, industrial marketing, b2b marketing, sales technology, martech, content management, industrial sales, iot, industry 4.0

Part 2: The Future of Sales & Marketing for IoT and Industry 4.0

Posted by Dave Karr on Jan 24, 2020 8:43:11 AM

The rapid expansion of IoT and Industry 4.0 Solutions has created exciting opportunities for B2B companies to develop nontraditional business models that address new and previously untouched markets. Although this paradigm shift presents many great opportunities for growth, sales and marketing leaders are experiencing significant challenges in implementing strategies to effectively drive the sale of IoT-based solutions.

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Topics: industrial marketing, b2b marketing, sales technology, martech, industrial sales, iot, industry 4.0

The Future of Sales & Marketing for IoT and Industry 4.0 Solutions

Posted by Dave Karr on Jan 24, 2020 8:33:02 AM

The rapid expansion of IoT and Industry 4.0 Solutions has created exciting opportunities for B2B companies to develop nontraditional business models that address new and previously untouched markets. Although this paradigm shift presents many great opportunities for growth, sales and marketing leaders are experiencing significant challenges in implementing strategies to effectively drive the sale of IoT-based solutions.

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Topics: industrial marketing, b2b marketing, sales technology, martech, industrial sales, iot, industry 4.0

Marketing for Manufacturing: The Benefits of Sales Enablement Solutions

Posted by Dave Karr on Jan 23, 2020 2:58:06 PM

According to a 2018 Salesforce study, 80% of business buyers and consumers find the experience a firm delivers is as vital as its products and services. 

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Topics: Insider, Sales enablement, industrial marketing, b2b marketing, sales technology, martech, content management

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